Market research is the first step in maximizing your rental property income. We provide an expert market analysis for each property we manage and work with you to determine the best listing price for your home.
Initial Property Assessment - We already know your neighborhood so the first step is getting to know your house. After discussing the basics with you, we’ll conduct an onsite examination to see the specific features of the house, the lot, the condition of the property and its immediate environs.
Competitive Market Analysis - Next we do our research. We reference a broad set of data from available resources including FMLS to price your home. However, unlike data on recent home sales, reliable information about rental transactions is harder to come by. It turns out that the most precise pricing tool is our seeing your property and comparing it to similar properties in our portfolio. We consider neighborhood, location within the neighborhood, space and number of rooms, finish levels, amenities, walkability, how quickly similar properties were snapped up and at what price; and in some cases, parking and other practical daily use criteria. Analysing in-town rental market value is three parts art to one part science. Our rental home portfolio with its highly localized footprint is the key factor in our being able to provide you the most accurate expected rental value possible.
Rent Readiness Recommendations – Based on our assessment of your home and our experience managing properties in your neighborhood, we will create a list of things to do - from cleaning to painting - that will ensure the best impression for potential tenants. This attention to detail helps you to get the most money, rent faster, and attract tenants who will treat your home as their own.
Request a custom rental analysis.
ROBUST MARKETING SERVICES: DRIVING AWARENESS
We take the guess-work out of finding the best residents for your property. After advising you on how to make your home look its best and determining a pricing strategy to achieve the maximum rent for your home, we will market your property on numerous digital platforms.
Advertising to Broad Array of Renter-Foused Web Portals
99% of renters today see a listing online first. With that in mind we target the most relevant tenant-focused internet sites for prospective Atlanta renters and post with high quality professional photographs to ensure that your listing stands out from the crowd.
1152 Spring Valley
166 Elizabeth Street
431 Eastland Drive
Tenant Self Showings
Several years prior to Covid 19 we introduced tenant self showings, using the latest technology available. Our “smart lockboxes” allow qualified tenants to view the home on their own schedule, resulting in much higher showing volumes and accelerating the time frame for filling vacancies.
Rently Self Showing
Staffing of Open Houses and Individual Showings
Occasionally self showings are not an option for one of several reasons. In these instances, our Leasing Coordinator will host open houses and work with real estate agents to offer private showings to accommodate prospective tenants and provide a positive first impression.
Weekly Property Tracker Report
Each week your property is vacant, you will receive a tracking report to update you on our marketing progress. The report will render data on the number of internet inquiries, showings, applications. We also query visitors to the property who end up not making an application for their honest feedback. Our goal with feedback is to make sure we uncover all opportunities to reposition a property in its best light.
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Why Choose Your Intown Home
Our Intown Expertise Is
Atlanta's in-town real estate commands different pricing and appeals to a different demographic than properties in other parts of the Metro area. We provide expert, professional management for property owners who want a hands-free real estate investment, and we guarantee you a 5-Star experience. Our systems are designed for property owners who have investment homes in Atlanta's intown neighborhoods whether they live in intown themselves, outside the perimeter (OTP) or on the other side of the globe.
Responsiveness and Great Communications Are Core to Our 5-Star Service
We answer the phone and respond to emails! The most common complaint we hear from landlords looking to make a change in property management companies is a lack of communication. We believe that communication is the key to a successful and profitable owner-manager relationship.
Responsiveness to applicants, owners and tenants is one of the hallmarks of Your Intown Home. This simple but significant difference between us and the competition continues to set us apart. In addition to timely communication on all details regarding your property, you will have 24/7 online access to your account portal and a live-voice answer on the phone lines of Your Intown Home.
Turn Key Services Are Designed To Make Your Life Easier
Hand us the keys and relax! We offer a comprehensive solution for our property-owner clients so you don’t have to worry about a thing. These services include:
- Marketing the property to prospective tenants
- Screening and placing well-qualified tenants in your house
- Ongoing property and tenant relationship management
- Property maintenance and financial reporting
We also provide brokerage services for clients and customers looking to buy or sell properties.
Integrity Creates The Basis For A Trusted Relationship
At Your Intown Home, our guiding principle is to make judgement calls and provide advice and guidance that follow the course of action we would choose if we owned the property ourselves. There are times when such decisions are complex and not readily obvious to those unfamiliar with the nuances. From time to time, it may make more sense to spend a little extra money now to secure a tenant for an extended tenancy or to end a tenancy at the end of a lease term in the high season rather than allow it to go month-to-month into the slower rental months. We’ll give you our perspective and rationale and let you make the final decision.
Both property-owner clients and tenants appreciate Your Intown Home’s integrity. Our “no hidden fees” policy ensures a relationship of trust between us and our owner-clients. Tenants appreciate our transparent and clearly expressed leasing guidelines. As with our property owner-clients, our goal is to provide “5-star” service to our tenants, and, in so doing, give them every reason we can to renew their lease on their anniversary date.
Protecting Your Investment And Maximizing Your Results Are Key Priorities
We understand that your real estate holdings are a significant part of your financial portfolio. Our goal is to protect that investment so that it grows in value over time. We provide guidance on necessary repairs to protect the structure and integrity of your home as well as suggestions for upgrades or enhancements to ensure your property’s continuing competitive advantage in the rental marketplace. We work together to maximize your rental property’s contribution to your financial position.
Experienced And Professional Staff Are Here To Help
We are members of the National Association of Residential Property Managers (NARPM) a very active trade organization through which we attend conferences and take continuing education courses in property management. As subject matter experts in areas such as Fair Housing, Georgia Landlord-Tenant law, ADA regulations, HUD Service and Support Animal requirements, Fair Credit Reporting Act, we stay abreast of legislation that could impact the residential rental industry.
Cameron, our Associate Broker, is a member of the Georgia Association of Realtors, the National Association of Realtors and has been awarded the “Top Producer” designation from the Atlanta Realtors Association for every year since 2016.
Because we focus on the small footprint of Atlanta’s popular, intown neighborhoods, we are very well-versed in current market rates for each area. Some companies offer computer generated reports, but we’ve found that these reports tend to be no more accurate than you might find on Zillow or other AVMs (Automated Value Models).
Our custom market analysis is the first step in honing in on topline revenue expectations for your rental home. As a next step we’ll want to see your home in person. Rental pricing depends on a broad array of considerations including location, finish levels, size, amenities and time of year. Based on all these factors, and your personal goals, we’ll help you determine the best pricing strategy for your property. Our custom market analysis will provide:
- Optimized Rental Value For Your Property
- When Applicable, Suggestions To Enhance Your Home’s Market Value
- Relevant Insights Into Current Market Conditions
- Cash Flow Estimates From Monthly Rental Value
Should I Sell Or Rent My Home?
Tips To Increase Rental Income
Explore What We Do
As Your Intown Atlanta Property Manager
Marketing The Home
We will advise you on how to make your home look its best. Once ready, we will present your home on today’s most relevant tenant-focused internet sites. 99% of renters today, first see a listing online.
Tenant Aquisition & Screenings
We conduct extensive screening on all tenants focusing on credit, income and prior residential history. Our rigorous screening has resulted in our almost zero rent-payment default rate.
Inspections & Maintenance
We conduct a detailed inspection at move-in to record the condition of your home just before the tenants take possession. When the tenants move out, we repeat the process comparing our findings to the move-in inspection report. We make sure you are not left making repairs for items damaged by your tenants.
Our tenants pay rent online by the 1st of the month. We deposit your money directly in your bank account and send you a PDF report detailing all activity at your home each month.
At the time of lease renewal, we inspect the property to ensure that the home is being well cared for and that we indeed recommend extending the lease for the current tenants.
With our detailed financial reporting tools and online owner portal, it's a snap to keep tabs on your investment by pulling your monthly statements or annual reports to prepare your taxes each year.
Neighborhoods We Serve
- Ardmore Park
- Ansley Park
- Boulevard Heights
- Candler Park
- Castleberry Hill
- East Atlanta
- East Lake
- Garden Hills
- Grant Park
- Inman Park
- Lake Claire
- Little Five Points
- Morningside/Lenox Park
- Peachtree Hills
- Poncey Highlands
- Old Fourth Ward
- Virginia Highlands
- West End
- Woodland Hills